Cookie Policy
Cookie Policy
Last updated: [26/02/25]
Dentistry on the Clyde (“we,” “our,” “us”) uses cookies and similar tracking technologies on our website (https://dentistryontheclyde.co.uk/) to enhance user experience, analyze website performance, and support our marketing efforts, including Google paid advertising campaigns. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They help websites recognize your device, store preferences, and improve functionality. Some cookies are essential for the website’s operation, while others enhance your experience by tracking your interactions.
2. How We Use Cookies
We use cookies to:
- Ensure our website functions properly and securely.
- Analyze website traffic and improve performance.
- Provide relevant advertisements through Google Ads.
- Track form submissions and interactions to enhance user experience.
- Store data securely within our CRM software for internal use only.
- Comply with Google’s EU User Consent Policy, including GDPR and ePrivacy Directive requirements.
3. Compliance with Google’s EU User Consent Policy
We comply with Google’s EU User Consent Policy, which aligns with GDPR, the ePrivacy Directive, and equivalent UK laws. This policy applies to end users located in the EEA, UK, and Switzerland.
As part of this compliance:
- We implement a consent mechanism/banner to obtain valid user consent before using cookies for advertising or analytics.
- Users are informed about how their personal data will be used, including Google Ads personalization.
- We disclose all third parties (including Google) that collect data through our website and provide a link to Google’s Business Data Responsibility Site.
- We provide users with clear opt-out options and ensure it is as easy to revoke consent as it was to provide it.
- No cookies requiring consent will be set unless the user has actively provided consent.
- If applicable, we pass consent signals to Google via Consent Mode or the Transparency and Consent Framework (TCF).
4. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function properly and cannot be disabled. They help with security, accessibility, and basic functionalities.
Performance & Analytics Cookies
We use Google Analytics to collect anonymized data on website usage. This helps us understand how visitors interact with our site and improve user experience.
Marketing & Advertising Cookies
We use Google Ads to display targeted advertisements. These cookies track ad interactions and measure the effectiveness of our campaigns.
5. Managing Cookies & Consent Options
Users can manage their cookie preferences in the following ways:
- By adjusting their browser settings to block or delete cookies.
- By using our cookie consent banner to allow or reject cookies for analytics and marketing.
- By managing Google Ads preferences via Google Ads Settings.
- By withdrawing consent at any time via the settings provided on our website.
To comply with Google’s policy, we ensure that any opt-out mechanism is as accessible and straightforward as the opt-in process.
6. Data Collection & Privacy
When users complete web forms on our website:
- Information is securely stored in our CRM system.
- Users can opt out of marketing emails at any time.
- We do not share personal data with third parties.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in legal or regulatory requirements. Any updates will be posted on this page with an updated revision date.
8. Contact Us
If you have any questions about our Cookie Policy, please contact us at:
Dentistry on the Clyde
info@dentistryontheclyde.co.uk
0147 577 7478
By using our website, you consent to our use of cookies as described in this policy.